Larry Dorfman
Co-Founder, Roots
Larry Dorfman is the Co-Founder, and ex-Chairman/CEO of APCO Holdings, Inc. Founded in 1984, APCO holdings delivers the EasyCare, National Auto Care, GWC, MemberCare, brands to OEM’s, dealers, and customers in the automotive and RV industry. He led the company from inception through its initial public offering (IPO) in 1988 and subsequent purchase by Ford Motor Company in 1999. Larry and management bought APCO back in 2007 with Stone Point Capital equity partners and transacted again in 2016 with Ontario Teachers Pension Plan (OTPP). During his 35 years with the company APCO was a consistent “Top 100 Company to Work” for nationally, enjoyed 93%+ Employee Engagement scores, and was one of the “Healthiest Places To Work” nationally. It has been and continues to be one of the 100 Largest Privately Held Companies in Georgia.
Larry Dorfman is the Co-Founder, and ex-Chairman/CEO of APCO Holdings, Inc. Founded in 1984, APCO holdings delivers the EasyCare, National Auto Care, GWC, MemberCare, brands to OEM’s, dealers, and customers in the automotive and RV industry. He led the company from inception through its initial public offering (IPO) in 1988 and subsequent purchase by Ford Motor Company in 1999. Larry and management bought APCO back in 2007 with Stone Point Capital equity partners and transacted again in 2016 with Ontario Teachers Pension Plan (OTPP). During his 35 years with the company APCO was a consistent “Top 100 Company to Work” for nationally, enjoyed 93%+ Employee Engagement scores, and was one of the “Healthiest Places To Work” nationally. It has been and continues to be one of the 100 Largest Privately Held Companies in Georgia.
Larry Dorfman is the Co-Founder, and ex-Chairman/CEO of APCO Holdings, Inc. Founded in 1984, APCO holdings delivers the EasyCare, National Auto Care, GWC, MemberCare, brands to OEM’s, dealers, and customers in the automotive and RV industry. He led the company from inception through its initial public offering (IPO) in 1988 and subsequent purchase by Ford Motor Company in 1999. Larry and management bought APCO back in 2007 with Stone Point Capital equity partners and transacted again in 2016 with Ontario Teachers Pension Plan (OTPP). During his 35 years with the company APCO was a consistent “Top 100 Company to Work” for nationally, enjoyed 93%+ Employee Engagement scores, and was one of the “Healthiest Places To Work” nationally. It has been and continues to be one of the 100 Largest Privately Held Companies in Georgia.
In 2020 Larry, his son Daniel and their close friend Scott Jacobsen founded Roots Investment Community with the vision of creating a democratized real estate investment opportunity that empowers everyone to build wealth investing in real estate, including the Residents who rent in the properties that Roots owns. (www.investwithroots.com)
In 2020 Larry, his son Daniel and their close friend Scott Jacobsen founded Roots Investment Community with the vision of creating a democratized real estate investment opportunity that empowers everyone to build wealth investing in real estate, including the Residents who rent in the properties that Roots owns. (www.investwithroots.com)
In 2020 Larry, his son Daniel and their close friend Scott Jacobsen founded Roots Investment Community with the vision of creating a democratized real estate investment opportunity that empowers everyone to build wealth investing in real estate, including the Residents who rent in the properties that Roots owns. (www.investwithroots.com)



