FreeRent’s programs began in Atlanta in 2021 as part of the founding of Roots, an affordable workforce housing REIT. Its purpose was to provide rental assistance to residents in need across Roots properties, helping families stay in their homes. In 2023, the program expanded with the launch of the FreeRent ATL grant to assist families across Atlanta. In 2024, thanks to this growth, FreeRent became an independent 501(c)(3) nonprofit to advance its vision of building long-term financial stability for renting families
